Fengrui Zhen

MA Digital Media – Image Making

The Portrait of Digital Labour


This project focuses on the internet surveillance in China. The purpose of this project is to raise people’s awareness about surveillance, exploitation, and security of personal data, shortage of relevant regulations and excessive behaviour of those internet companies. This project collects a large amount of users’ data from Weibo which is the largest social media platform in China. All the data used in this project is public, including users’ personal information, daily posts, photos, etc., and can be accessed by anyone from Weibo. 


If you are NOT willing to get involved in this project, please contact Geoffrey.frzhen@gmail.com to delete and to prevent adding your data from the database. Also, if you think you are a digital labour and would like to take part in this project, please contact the email above as well.


About Fengrui
Fengrui Zhen is a photographer born in China, currently based in London, England, and completing his MA degree in Digital Media at Goldsmiths, University of London in 2021. After several years of exploring the field of photography, he now focuses on digital generative art and the relationship between culture, society, politics, and people.

Rita Guo Cheng

MA Photography The Image & Electronic Arts

The Look(ing) Of Time:

A timespace-image ensemble

Video Installation: timespace-image 02

Video Installation: timespace-image 01

*This video contains dialogues

About this artwork 


This ensemble of the moving and still images invites the spectators to look, reflect on and experience different types of duration. The work intends to grasp the human and emotional connection through these durations; it also contemplates the temporal-spatial-image relationship exhibited via multiple telecommunicated surfaces.


With 2 years not being able to see each other in person due to Covid-19, the artist’s initial attempt was simply creating “covid portraits” of her parents via video chat with a Large Format analogue camera. In the process the artist was fascinated and sadly agonised by the still and moving images of the parents on various surfaces (print/digital), and how these digitised or mediated images are related to the “image” of them in the artist’s mind (or memories)? How do we experience and confront “surfaced” images from now and the past situated in a certain kind of temporal-spatial scenario/duration?  


The work here was produced and reproduced by multiple photographic apparatus and techniques – Large and Medium Format cameras, instant analogue photography (Polaroid), screenshots, darkroom printing etc…The process and the results prove to be somewhat a futile effort trying to break through the limitations of the surface-space and time. 


We are, at the same time, infinitely close and apart.

About Rita 

Rita (CHENG Guo), sometimes known as Neo Chugg the Photographer, is an daytime translator and all time image maker. She mainly works with analogue photography and moving images. Rita currently lives and works in London. 

You may have a glimpse fof her visual mindscape via Instagram (admittedly not the best channel) for now.

Her website will be live in the very near future:


[Bookmark it ]

Elisa Mazzuca

MA Digital Media - Image Making


Poiesis is a project exploring the deep connection between music and visual communication. Music surrounds us and accompanies us in a lot of different ways every day, yet album covers seem to be an underrated part of musical products. Designing the artwork for an album cover is a delicate and complex process that is often forgotten or neglected.

Poiesis offers a new way of analyzing and creating album art, merging different practices such as graphic design, animation and machine learning. It is a project that aims to improve and help both the design and the music industry.

The word Poiesis itself comes from ancient greek and its meaning is to generate something new that didn’t exist before. Through the fusion of different album art archives, the core of the project is composed by an artificial intelligence trained to produce different kinds of pictures.

The project is hosted on a website that allows users to complete a form selecting musical genre and mood. The machine elaboates the answers and generates a new album art every time.

Try it yourself and give your albums new unique covers! http://poiesisproject.com/

About Elisa

Elisa Mazzuca is an Italian creative currently based in London, UK, where she is completing her master in Digital Media. Graduated from Florence in Graphic Design, Elisa works with a wide ran- ge of mediums, often merging graphic design, photography, illustration and animation. Her criti- cal research is focused on the impact of visual communication on different aspects of daily life.


Website: https://elisamazzuca.net/
Instagram: https://www.instagram.com/___elisart/

Daniel Jing

MA Digital Media – Image Making

Instructions’ 2021 

‘Instructions’ is a collection of experimental images generated by Jing’s tension about the unstoppable development of the modernization process in his hometown. Inspired by the concept of a utopian plan government that takes over the planet, the artist extended an immersive atmosphere through visual and audio experience and conveyed his perplexed state of mind.

‘Instructions’: the beginning

god’s plan

the process- Taobao bubble dream

in sweet sweet dreams, nobody hurts

‘Instructions’: the end

time to take over

About Daniel

Daniel Jing (he/they) is a visual artist born in Tianjin, China, currently based in London and Shanghai working with films, TV series and other types of videos. After studying in Beijing for his undergraduate degree, Daniel graduated from Communication University of China with a bachelor’s degree in Digital Arts, a program focusing on different skills of film making, such as storytelling, shooting, editing and etc. Following his undergraduate degree, he had worked for a Chinese established film company for one year to sharpen his skills. Daniel are currently attending Goldsmiths, University of London, in a Master of Arts in Digital Media: Image Making, where he is focusing on digital visual arts and philosophies.


He is always keen on conveying his strong emotions by his works which featured his expressive color schemes and storytelling ability . 


Instagram: @danfrom95

Carol Velez Ortiz

MA Digital Media – Image Making

Ally Here

"You just wish someone knew, but you don't want to tell them".

Carol’s work explores how through the use of technology and human reliability interaction can be better applied and how both can work together for good. She looks to find alternatives to break the stigma in mental health, and so start conversations to help those suffering from distress and mental illness, especially young people.


In her website, she wants to find the simplicity to breach the gap in the lack of conversations when the individual is not able to express how they are or feel. The website is used as a tool, as a translator of emotions. Those who use it can find a way to convey a message to find support in their allies, and those who receive the message are able to start a conversation or help in the best way possible.


Ally Here emphasizes the importance of engaging humans and non-human apparatus to improve relationships and to act as a bridge between people crossing paths to hold hands, metaphorically.

About Carol Velez

Carol Velez is a digital media practitioner studying a MA in Digital Media, throughout these years she has developed multi-disciplinary skills from independent films to new media installations, like in the Quintessence a 3D mapping projection. Her career has led her to a new way of communicating with technology, to reach people innovatively and creatively.

Her work experience has also helped her to focus on issues that affect society and how through technology and online platforms you can make a difference. Which is her main idea to learn and use these tools to challenge and make a positive change in our society.

Instagram/ Linkedin: Caroldvelez

Aoife McDonald

MA Digital Media – Critical Computing

Physical Reflection vs Digital Projection

Physical Reflection vs Digital Projection is a work-in-progress installation that encourages viewers to engage with their digital self. It explores the complex relationship between humans and digital machines by demonstrating how our online actions are continually monitored and transformed into pieces of unrecognisable data. The purpose of this installation is to generate discussions about technologies role within society and how it is changing our behaviour, where our minds and bodies are being reduced into computable forms. This project began in lockdown when everyone was physically isolated but digitally connected. 


Viewers were invited to press the space key, triggering a code that used OpenCV and ImageMagick to detect and pixelate a face through a raspberry pi camera and then displays the image of their physical reflection they see in the mirror as a digital projection. The images below show some of the results. 

Alfredo Guzman

MA Photography The Image & Electronic Arts


About Alfredo 

This past year I struggled to try and find a balance between creating work for university and my professional self. It constantly felt as if all the work I was creating was solely outside of the college which eventually began to take a toll on my mental health and made me question if I was actually growing as an artist.


It wasn’t until I sat down to look at all the work I’d done since coming back to England that I realised how truly deep and meaningful everything has been. I’ve been blessed to have friends and professionals believe in me and my work enough that they’d want to have me shoot important segments of their creative lives. Simply put, I’ve been blessed to have the year that I’ve had knowing it all happened in the backdrop of a pandemic with two different lockdowns in between.


I found a few things this past year which I didn’t think I’d find. Considering my past, I don’t know how life delivered when I was certain I was undeserving. Nothing’s perfect, I’m definitely not but for those brief moments of bliss that life gave me, I’ll always be grateful.


This is a little thank you to everyone. 



Mamiya RZ67 (120mm)

Canon ae-1 Program (35mm) 


Website: alfredo-guzman.com

Instagram: instagram.com/ville.e

Email: studio@alfredo-guzman.com

Alexandra Olympia Peristeraki

MA Digital Media - Critical Computing

Is there any internet left out there? 

Sometimes it’s easy to forget the web extends outside the highly controlled curated cyber mall we live in. Is it possible to create independent digital communities without the interference of the Big Tech?

This project attempts to explore the vastness of the independent world wide web by creating a personal website with the simplest HTML. The website acts as a cyber maze and the visitor is invited to follow hyperlink paths that lead deeper into the website or deeper into the web. There is no right or wrong turn, the visitor is free to wander off the boundaries of the website and set their own path into the world wide web, depending on which hyperlink they follow. 

The website acts as a reflection on Alexandra’s relationship with her laptop and her digital self. She uses memes, hyperlinks to her favorite pages, personal images, texts, and scanned hardware parts.

Hardware is the only physical connection to her digital image. In her pursuit to understand better the digital, she breaks apart old laptops, hard drives, cd drivers and she uses the parts to create a deconstructed version of a Personal Computer. 

The visitors are invited to navigate the website on a naked repurposed PC and imagine how the digital world could look like if everyone escaped the boundaries of GAFAM.

About Alexandra

Alexandra Olympia Peristeraki was born in Athens, Greece. She is a video editor,  a copywriter and an art director. Currently she is exploring the digital and how it has affected the world politically and socially through a queer, feminist and working-class point-of-view.