MA Digital Media - Image Making
Poiesis is a project exploring the deep connection between music and visual communication. Music surrounds us and accompanies us in a lot of different ways every day, yet album covers seem to be an underrated part of musical products. Designing the artwork for an album cover is a delicate and complex process that is often forgotten or neglected.
Poiesis offers a new way of analyzing and creating album art, merging different practices such as graphic design, animation and machine learning. It is a project that aims to improve and help both the design and the music industry.
The word Poiesis itself comes from ancient greek and its meaning is to generate something new that didn’t exist before. Through the fusion of different album art archives, the core of the project is composed by an artificial intelligence trained to produce different kinds of pictures.
The project is hosted on a website that allows users to complete a form selecting musical genre and mood. The machine elaboates the answers and generates a new album art every time.
Try it yourself and give your albums new unique covers! http://poiesisproject.com/
Elisa Mazzuca is an Italian creative currently based in London, UK, where she is completing her master in Digital Media. Graduated from Florence in Graphic Design, Elisa works with a wide ran- ge of mediums, often merging graphic design, photography, illustration and animation. Her criti- cal research is focused on the impact of visual communication on different aspects of daily life.