Yijia Luo

MA Digital Media - Image Making

Hear your colour, 2021

The design purpose of HEAR YOUR COLOUR is to build connections between people and their senses. Since most of us lost connection with the world in some way during the last 6 months due to Covid-19, rebuilding the connection is very important (not only between senses but also between people).

The project is based on the theory of synesthesia. In synesthesia, the relationship between two or more senses is conjoined: a colour may have a particular smell, musical intervals may each have a specific taste, or letters or days of the week may have a corresponding colour. While syn-esthesia can take many forms, there are thousands of instances where individuals “hear” colour, that is, they may see a specific piece of music or a chord or scale as being blue or green. 

HEAR YOUR COLOUR focuses on the conjunction between vision and hearing. When clicking on the screen, the user will see the colour of the clicked area and hear a note. After three users all clicking on the screen, everyone will get a note and a triad will be played at that time.

 

https://yijialuo.wpcomstaging.com/

 

About Yijia

Yijia Luo is a multidisciplinary designer with a background in digital media and user experience design. Prior to starting her Masters, she worked as a UX designer at Beijing and Shanghai, where she gained valuable product development experience through bringing two yet accessible digital products into the market. She is also participating in the SJEC (Shanghai Jinmei Elderly Care), which is a NGO in Shanghai as a volunteer, focusing on helping the community has a better knowledge of Alzheimer’s Disease and helping people with AD live with dignity.

 

Her unique interdisciplinary (People’s daily online and Rockbund Art Museum) and cross-functional (Program Director and Media Designer) background has amplified her sense of empathy, resulting in a better understanding of a wider pool of users, enabling her to approach product ideas with an open-mind and to collaborate with a diverse set of people. 

 

She enjoys exploring the relationship between senses (especially between vision and hearing) and believes that designers should shape the way people interact with each other and with the environment, bringing positive impact to society.

 

Elisa Mazzuca

MA Digital Media - Image Making

Poiesis

Poiesis is a project exploring the deep connection between music and visual communication. Music surrounds us and accompanies us in a lot of different ways every day, yet album covers seem to be an underrated part of musical products. Designing the artwork for an album cover is a delicate and complex process that is often forgotten or neglected.

Poiesis offers a new way of analyzing and creating album art, merging different practices such as graphic design, animation and machine learning. It is a project that aims to improve and help both the design and the music industry.

The word Poiesis itself comes from ancient greek and its meaning is to generate something new that didn’t exist before. Through the fusion of different album art archives, the core of the project is composed by an artificial intelligence trained to produce different kinds of pictures.

The project is hosted on a website that allows users to complete a form selecting musical genre and mood. The machine elaboates the answers and generates a new album art every time.

Try it yourself and give your albums new unique covers! http://poiesisproject.com/

About Elisa

Elisa Mazzuca is an Italian creative currently based in London, UK, where she is completing her master in Digital Media. Graduated from Florence in Graphic Design, Elisa works with a wide ran- ge of mediums, often merging graphic design, photography, illustration and animation. Her criti- cal research is focused on the impact of visual communication on different aspects of daily life.

 

Website: https://elisamazzuca.net/
Instagram: https://www.instagram.com/___elisart/