MA Digital Media - Image Making
Hear your colour, 2021
The design purpose of HEAR YOUR COLOUR is to build connections between people and their senses. Since most of us lost connection with the world in some way during the last 6 months due to Covid-19, rebuilding the connection is very important (not only between senses but also between people).
The project is based on the theory of synesthesia. In synesthesia, the relationship between two or more senses is conjoined: a colour may have a particular smell, musical intervals may each have a specific taste, or letters or days of the week may have a corresponding colour. While syn-esthesia can take many forms, there are thousands of instances where individuals “hear” colour, that is, they may see a specific piece of music or a chord or scale as being blue or green.
HEAR YOUR COLOUR focuses on the conjunction between vision and hearing. When clicking on the screen, the user will see the colour of the clicked area and hear a note. After three users all clicking on the screen, everyone will get a note and a triad will be played at that time.
Yijia Luo is a multidisciplinary designer with a background in digital media and user experience design. Prior to starting her Masters, she worked as a UX designer at Beijing and Shanghai, where she gained valuable product development experience through bringing two yet accessible digital products into the market. She is also participating in the SJEC (Shanghai Jinmei Elderly Care), which is a NGO in Shanghai as a volunteer, focusing on helping the community has a better knowledge of Alzheimer’s Disease and helping people with AD live with dignity.
Her unique interdisciplinary (People’s daily online and Rockbund Art Museum) and cross-functional (Program Director and Media Designer) background has amplified her sense of empathy, resulting in a better understanding of a wider pool of users, enabling her to approach product ideas with an open-mind and to collaborate with a diverse set of people.
She enjoys exploring the relationship between senses (especially between vision and hearing) and believes that designers should shape the way people interact with each other and with the environment, bringing positive impact to society.